Vary Header Accept-Encoding
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The Accept-Encoding request HTTP header advertises which content encoding, usually a compression algorithm, the client is able to understand. Using content negotiation, the server selects one of the proposals, uses it and informs the client of its choice with the Content-Encoding response header.
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Vary Header check for cookies
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The Vary HTTP response header determines how to match future request headers to decide whether a cached response can be used rather than requesting a fresh one from the origin server. It is used by the server to indicate which headers it used when selecting a representation of a resource in a content negotiation algorithm.
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schema.org micro-markup
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Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.
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Meta Description
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A meta description is a 160-character snippet, a meta tag in HTML, that summarizes a page`s content. this website is having meta description of the following : Branding Strategy Insider is the global thought leader in brand strategy and brand education offering marketing oriented leaders and professionals actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Through thought pieces from some of the world’s leading brand experts we strive to promote debate and conversation about the value and role of brand in today’s businesses. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.